Client: DOMINIC MITGES – COMMUNICATIONS COACH + GRIEF COUNSELLOR
project: web redesign + Brand Identity Refresh
Skills: graphic design, web development, copywriting, creative direction
Disclaimer: This project was one of the most personal we’ve done, since it reflects so many of the values we stand for. Dominic Mitges (DM) is a communications coach, author, and suicide grief counsellor who uses his skills to help others cope with trauma, improve their relationships and achieve the goals they’ve always wanted – in life and in business.
Our goal was to build a site that represented the stoic, clear, and honest values Dominic embodies, as well as refresh the visual identity behind the DM brand to reflect a sharp, modern value proposition.
Redesign the DM site and refresh headers, body copy, and site-wide imagery to reinforce DM brand value and ideologies.
Develop, design, write new pages for the Blog, Media, Communications and Counselling pages to illustrate the depth of Dominic’s services.
Redesign the DM logo and visuals to reflect a modern, sharp, transparent brand identity.
Improve overall site traffic and conversion rates on the Contact Form, Blog, and Services section(s) through an inbound lead approach.
Over a 4 week period, NDO worked on developing a black and white visual and communications strategy that reinforced a no-BS, honest, transparent brand voice towards improving communications skills and dealing with grief. We revised the copy in the active tense for each page to reinforce a direct-response driven site, chose a sans-serif typeface to suit the DM simple, clear communication style, as well as a new logomark/stationery seen below.
Through a detail-oriented, benefit-driven approach, we developed a site and brand identity that illustrates the Dominic Mitges voice effectively: clear, honest, and empathetic. We developed sections for Dominic’s media and press, suicide grief counselling, a clearly defined communications page, and even a bonus section which includes a flipbook developed for Dominic’s recent book, “The Three Paths To Healing.” All in all, the project was a great success from a design and dev standpoint.
We’re creative people who know anxiety, depression, and mental health struggles all too well. This was a dream project for us to do, because it embodies what we’re all about: driving impact and helping others. Take a look at the full project below.