NDO*Creative
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Brightspace - Web Copywriting

Copywriting for D2L’s Brightspace page redesign.

 

Client: d2l (Desire 2 Learn) – LMS cloud software

Project: Brightspace Site Redesign - Web Copywriting

Skills: Copywriting 

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Challenge

D2L (Formerly known as Desire 2 Learn), the creators of Brightspace, needed to rebrand the messaging around Brightspace CORE, LeaP, and a few other products available within their learning management system through clean design, imagery, and web copy to convey key points and benefits of their LMS.

Goal

  • Establish a fluid site experience by establishing clear copywriting and messaging for of Brightspace's specific programs.  
  • Illustrate the unique value points of Brightspace LMS for K-12, Corporate, and more through simple, constructive copywriting.
 
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Execution

Over an 8 week period, NDO worked in tandem with D2L's Senior Messaging Director in order to craft copy and an overall strategy for Brightspace Pulse, Capture, LeaP, and other product pages.

Results

The individual product pages, as well as the Brightspace overview page, were successfully executed and implemented on-site, displaying written and visual messaging that relay genuine value to target audiences. 

 
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closing statement

Since then that project in 2016, the Brightspace page has gone through numerous changes to solidify ever-evolving messaging. Take a peek below.