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Blog

The thoughts, musings, and recent blog posts on design thinking and communications, from the team at NDO*Creative.

NDO Podcast – Ep. 065 – Jon Johnson – "Don't Die Today"​

This is a snippet of Episode 065 from the NDO* Podcast with Jon Johnson of Bearface Design. If you're from the KW area, you may have seen his various pins done for The Community, his logos around the city, or his posters for The Princess Cinema. We discuss design trends at length, Jon's multiple experiences with designer Aaron Draplin, how "junking" informs his work as a problem-solving apparatus.

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NDO Podcast – Ep. 066 – Darlene Khoun – "Answers In The Dark"

This is a snippet of Episode 066 from the NDO* Podcast with Darlene Khoun, spiritual guide at Husl + Flow, graphic designer, and boss behind Unity Baking.: In this episode, we talk about the importance of finding yourself in the dark through sensory deprivation, how we approach movement as a culture and community, how Dar balances being an introvert with her life as a coach and business owner.

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NDO Podcast – EP. 064 – High Road Design – "DESIGN TAKES TIME"

This is a snippet of Episode 063 from the NDO* Podcast with The High Road Design: illustrator, graphic designer, West Coast hip-hop enthusiast, and above all, an immense wealth of information and experience in the design industry. On this episode, we discuss the origin story behind High Road Design, how design trends have changed over the decades, the shift towards UX/UI design, and much more.

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Are You A Vendor Or An Expert?

Here’s a question you probably haven’t asked yourself: are you consulted for your expertise in a given arena, be that design or photography, or are you simply selling something? Read more in this article to understand why we shifted the positioning of our services and how it has made all the difference for our business.

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NDO Podcast – Ep. 061 – Joschka Sawatzky – "STUDY THE CRAFT"

This is a snippet of Episode 061 from the NDO* Podcast with Joschka Sawatzky, a graphic designer, hand letterer, and award-winning art director operating out of Waterloo, Ontario. On this episode, we discuss Joschka’s winding path before going to design school, the surprising impact design school had on him, and dive into the stories of some of our favourite designers like Aaron Draplin, Paula Scher, and Virgil Abloh.

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The Importance of Noodling On The Guitar

In an age of constant content production, constant productivity, and constant social media interaction, sometimes the most productive thing you could do is step away from it all and recharge: in a recent interview with Complex and Jerry Lorenzo, musician John Mayer breaks down why you should perfectly.

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NDO Podcast – *Ep. 058 – Tim Muza – "THE WINDING CREATIVE PATH"

This is a snippet from Episode 58 of the NDO* Podcast with Timothy Muza, a photographer, filmmaker, and creative director operating out of Waterloo, Ontario. This was one of the most fun episodes to film to date; we discussed the pros and cons of being solopreneurs, how the landscape of photography is changing with tech advancements, and our respective origin stories as photographers.

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Confessions From Stefan Sagmeïster On Creative Block

Aside from being an eclectic designer, co-founder of Sagmeister & Walsh, and an inspiration to any young creative person, Stefan Sagmeister's philosophies are must haves for anyone that suffers from a creative block in their profession or passion.

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How To: Win Clients Without Pitching

No, this isn’t some shitty clickbait title. I really mean it: there’s a way. It’s actually derived from a lesson learned after years of consulting and the tutelage of Blair Enns – specifically his “Win Without Pitching Manifesto”. Read the passage below and change how you get clients from here on out.

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Low & Slow: Grappling The Creative Process

At best, the grapple with the creative process as a photographer, designer, or writer is manageable – but always present and terrifying in magnitude. This is a guest post from Jonathan Barraball: Gastronaut, dilettante, and stellar writer, on coming to grips with this process as a creative within the food industry juggling history, culture, and the words behind them.

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NDO Podcast 055 – Alnoor K – "F*CK THE HYPE"

On the NDO Podcast, we interview creative entrepreneurs on their why, their how, and their story behind their craft. This is a snippet from Episode 55 with Alnoor Keshvani, founder of Loop Clothing in Waterloo, ON, on how the current state of streetwear culture is a reflection of societal contexts.

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Psst! Your Customers Don't Like Advertising

Have you ever wanted to be advertised to? Do you explicitly want to be sold something? Do you truly enjoy being marketed to? Find out why the difference between branding, advertising, and marketing is an important one for your business.

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